Recently, I exchanged emails with Leah Zeldes over at the Dining Chicago Blog. I happened to see that she had written about Crispin cider. In her post, she pointed out that Chicagoist had it wrong when they said their newest cider was from honey crisp apples.You see, I have spent at least two Saturdays this fall standing near someone pouring samples of Crispin ciders at area liquor stores, and she was telling people that the cider was made from honeycrisp apples. So of course I wrote a comment on Leah's post saying that she was wrong and Chicagoist was right.
Turns out I was wrong and she was right, despite what the marketing rep I had spent time with had said (repeatedly) to consumers.
Is it just me, or does it seem disingenuous to label a cider "honey crisp" when it's not made with the uber-popular honeycrisp apple? At a minimum, it's capitalizing on the honeycrisp craze.
According to their marketing rep's comments on Leah's post, it is made with honey, and their name is Crispin, so hey, there's honey crisp. And they point to the distinction between the apple name "Honeycrisp" and their name "Honey Crisp." Reminds me a little of Clinton's "It depends on what the meaning of the words 'is' is."
I do like the Crispin ciders quite a bit, and in fact have enjoyed several 4-packs over the last few months with friends and family. Right now, though, I like them a little less. And I don't get the whole pour it over ice thing, but hey that's me.
