Do most women really only like the fruity, sweet (and/or light) cocktails? Even if that were true, is that because that's really their preference, or is it because of how spirits have been marketed to them, and/or because of a lack of education & experience with other choices?
His & Hers Press Release
I received a press release recently from a large boutique hotel group announcing their new "His and Hers" cocktail menus. They claim their aim is to "entertain the individual palates of women and men." The press release posits that due to TV shows like "Sex and the City," the cocktail has become something that is "perceived as a 'woman's drink'" (seriously, do men think that??). Their new menu is intended to "re-introduce the cocktail as a preferable option for men" and "the women's offerings will set the beat for new cocktail trends."
And Men vs. Women Drink?
Women are encouraged to order a Blackberry Margarita, or a Chai Almond Deluxe. Men, on the other hand, are encouraged to order a Bronx Cocktail or a Dark and Stormy, according to the press release.
I'd like to think there are plenty of ladies out there who would order something that is likely to appear on the "his" list rather than the "hers," and perhaps my husband is right that women actually get the better end of the deal here because they could easily order from both (whereas a man might get (or just fear) an eyebrow raise if he ordered from the ladies' menu).
Is this necessary and/or helpful to take this approach to a menu? I think it would be far better to just have a great cocktail list with a bit of a story for each one, and let anyone order anything they like from it. Am I missing something here?
Note: photo in this post is from istockphoto.com. I don't have any friends who order fruity drinks. Well yes I do, but I don't take pictures of them doing it.